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by kevinconroy 4716 days ago
tl;dr: Don't bother with confidence intervals. Use a G-test instead.

Calculate it here: http://elem.com/~btilly/effective-ab-testing/g-test-calculat...

Read more here: http://en.wikipedia.org/wiki/G-test

And plain English here: http://en.wikipedia.org/wiki/Likelihood_ratio_test