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by bryanh 4730 days ago
Hey guys!

I built something like this to scratch an itch at Zapier (both personally and for a few of our customers). I've mulled over releasing it someday for fun. This is a real need because (frighteningly?) a majority of the business world runs on:

    * Generated emails
    * Spreadsheets
First of all, I realize this stuff can get complex. But I have one major critique: your extractor UI is way way way too complex. It should be outrageously simple. As in, here are your emails, highlight the data you want to extract. It's hard to build, I know, but I have doubts that your average user will sit through this: http://i.imgur.com/5xjy4dS.png.

The concept is great though. The landing page is wonderful. Simple, to the point, decent use cases, inside the app has a nice onboarding and great options around exporting, etc... I really dig it.

Best of luck guys!

2 comments

Hi Bryan,

thanks a lot for testing it and giving some feedback! I really appreciate it.

The whole idea is based on exactly the assumption you mentioned: there are a lot of businesses who are stuck with clunky workflows of copy&pasting data. But who do I tell, you know that.

Regarding your issue with the extractor UI: Your screenshot is showing the second out of three steps. The purpose of this step is to refine the data selected in the first step. If you are sending html emails (with dom elements like h1, links, tables etc.) you can directly select the data in the first step with your mouse. So you don't need to refine the whole email body in the second step.

I saw that. I still think it needs a lot of simplification. But don't let me rain on your parade, the app is done very well so far. You are clearly good hackers working on a real problem, so it will get sussed out in time I expect.

I might very well be wrong too, it wouldn't be the first time!

We spent a LOT of time on our extractor UI at http://getdispatch.com :)

Add fields, highlight parts of your email, fields are mapped!