[antninja]

It's not a space. The l and the C are at the same distance as before. She just remove the ligature. I looks more natural I think. Writing with a pen on paper, I wouldn't write the l and the C with a single line. There's a natural cut here.

[unclebucknasty]

Ah, you're right. It's not a space. That brings up and interesting point. Because, in cursive, the removed ligature means there's a word break. So, that and the upcased "Chimp" seem to suggest that it's two words. OTOH, I think it is an easier read and more natural, as you suggest. I guess there's a little "tension" between the design and the naming elements of the brand? Maybe one that was introduced by the original cursive choice?

I am usually not a pedant, but it raised the question since the article is about nuanced choices in branding.

I also may be sensitive to it because I founded a company with such a compound name, that is also meant to be written without a space and with the first letters upcased. We don't use cursive in our logo, but people frequently write our name without the space as well. And I've always wondered what, if any, impact it has on our branding, SEO, etc.