[coldtea]

>Diet products were intended, and advertised, as sugar-free stuff, for people that need sugar-free dietary needs (ie: diabetics mostly)

Nope, they were advertised as the "healthy" choices for people that care about their sillouette. This is obvious from their advertising (not to mention that they also say it explicitly in ads).

Oh, and diet coke in Europe is code "coca cola LIGHT".

So much for the dietary connotation.

(And, yes, people do NOT know the meaning of diet. The majority understands it only in the sense of "weight loss diet").