[jere]

I don't doubt it's a great book, but the first sentence defies your claim that metabolism is a red herring unless you're saying this guy is selling red herrings:

>Clinical Research Proves that Eat Stop Eat will Help You Lose Weight Fast, Get Rid of Ugly Body Fat and Increase Growth Hormone in as Little as 24 Hours - all while Improving Your Metabolism and Even Building Lean Muscle

[mzarate06]

Having read his book, I can say that he's not selling red herrings.

He does make a clear, recurring, point in his book: the fitness and diet industry focuses too much on things that don't matter that much. E.g. low carb diets, avoiding "bad foods", cardio being the key to fat loss, and yes, metabolism.

My belief is that he mentions metabolism on his site to arouse curiosity, or calm worries, on one myth that fasting skeptics have: not eating frequently slows your metabolism, and to the point that it affects weight loss.

In fact, fasting doesn't affect your metabolism that much, if at all. Research shows it stays pretty steady during periods of fasting.

And through that fact, he's able to push your focus away from worrying about metabolism and on to what really matters: calorie consumption.