[Rakathos]

If there's one thing I've learned from Rob Walling and Mike Taber's podcasts[1], it's that marketing and customer development are by far the most important parts of building a successful SaaS business.

> the product is not as bad as you think

This is true. I know that I'm a developer, and as such I can easily see the mistakes that my competitor has made. Meanwhile, the average user just thinks it's a run-of-the-mill program, put on this earth to torment them like any other software.

[1]http://www.startupsfortherestofus.com/