[fnordfnordfnord]

It was, targeted advertising, or at least that's the excuse.

http://consumerist.com/2013/07/08/the-xbox-one-will-use-kine...

http://bgr.com/2012/06/12/microsoft-xbox-kinect-targeted-adv...

[kryten]

Well considering targeted advertising is fundamentally based on surveillance, it's pretty much the same thing.