| Just on the front page: • White slide text against bright background photos is difficult and unpleasant to read • A small yellow "Order now" or "Read our story" button with ordinary black text is easy to miss and not enticing to click on. Try CSS Button Generator instead: http://www.cssbuttongenerator.com/ • Lots of things on homepage saying "Order now!" but I have no idea what it is I'd be buying or why I ought to want to buy it • Lots of emphasis on "Read our story" but I don't have any reason to want to do this right now (maybe you're targeting only highly qualified leads who are already brand fans?) • The homepage itself is confusing - it looks more like a restaurant's page designed to cater to people who are already deciding whether to dine there... that is, a page that simply needs to create the right ambiance to get people to take action offline. This design is not well suited to online commerce, though. If you want better conversions, benchmark websites that already convert - e.g., see Amazon.com; it tests religiously, and also sells food Overall, if I'm hitting this website with no idea what it is, it's too confusing (too much info / too hard to read / calls to action to buy something or read something I know nothing about and do not yet want) and too generic-looking for me to stay. It seems like you went for style first - and the style, from a purely artistic standpoint, is indeed very sleek and very nice. It's just better at being pretty than it is at selling me anything. I might suggest a redesign focused on hard, practical sales, and once you've figured out what sells best in your niche, then work on prettying things back up, without sacrificing what you've discovered makes the site convert. |