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by grbalaffa
4721 days ago
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> The stores themselves will just roll out their own competing services. Safeway already has their own online ordering & delivery service, however it doesn't allow you to bundle items from other (possibly competing) stores. Instacart allows you to pick (for example) 3 items from Safeway, 2 items from Trader Joe's, 1 item from Costco, and 6 items from Target ... all in the same delivery. It would take a joint venture / agreement among all the major retail chains to make that happen with their own services. Instacart's model is actually safer than it seems at first glance. |
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People tend to choose store brands for a myriad of reasons, and stores tend to differentiate themselves based on those market divisions.
Paying a premium to get a single delivery with items from both (which is something that has a lot of logistical issues) doesn't seem like something with substantive draw.