[amac]

The strange thing about this is that in the UK, here every major food retailer has been doing this for years. It also has to be said, they don't break-down figures but most folks suspect it's not a profitable activity - it's a market share activity.

[tapatio]

Same in South America. There's really nothing novel here. I see Instacart getting taken out (not acquired) by Amazon within the next year or two.