[neilkimmett]

Exactly. From the Apple Human Interface Guidelines (https://developer.apple.com/library/ios/#documentation/usere...)

"Avoid using your launch image as an opportunity to provide:

- An “app entry experience,” such as a splash screen - An About window - Branding elements, unless they are a static part of your app’s first screen

Because users are likely to switch among apps frequently, you should make every effort to cut launch time to a minimum, and you should design a launch image that downplays the experience rather than drawing attention to it.

Generally, design a launch image that is identical to the first screen of the app."