Hi, I'm in the dancer in the video. I don't work for Lift, I'm a user. I found that once I started using it, I really didn't want to miss a day of dance. Something about having a 90+ day streak that other people are holding you accountable to makes you want to keep it up.
Name-dropping only Lift does seem slightly conspicuous because it's so specific and practical, it doesn't fit with the more general self-help motivational stuff in the rest of the page.