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by inthewoods 4722 days ago
Good point - it is likely an expansion - I would ask this: what is management saying is the focus for this year? Enterprise or small accounts? My guess would they would say "Small accounts are still important and our core, but the enterprise is where our next stage of growth will come from." The reality is that small accounts don't provide the same kind of reoccurring revenue that VCs and Wall Street likes to see. And to grow beyond a certain point, you have to have a massive number of small accounts and acquisition to make up for the churn. Large enterprises, by contrast, are a longer sales cycle but more predictable revenue and generally, in my experience, lower churn.