[theorique]

I hear that. It's nice to have both (money / culture), and certainly one can be traded for the other. Few people go into investment banking or corporate law for the culture (although the culture certainly teaches them that they are "the best") - they are in it for money.

The thing I don't like is when people are misled about the bargain - hearing "we're not about money, we're changing the world, you need to work 18h a day" from someone who will benefit exponentially more from a successful outcome than the slave he's whipping.