[SkyMarshal]

There's a lot of talk about culture, but as the article mentions, it's difficult to define exactly, something that has irked me for a while now - lots of advocacy, but do people really understand what they're advocating or is this another cargo cult?

But the article also links a blog on culture [1] that actually makes a decent attempt at explaining it, and it not just through a single manifesto type statement, but over a long series of blog posts. Good read.

[1]: http://awesomeculture.com/