[vibrant]

This story repeats with most such startups: - indextank - was a great cloud full text indexing service, acquired by linkedin - mailgun - acquired by rackspace - still functioning but they stopped expanding into interesting directions and are winding down some of their more advanced APIs

So bottom line is, if you want to be sure about your data, set it up on your servers instead of some hot cloud providing startup..

[loginalready]

You can reduce this argument all the way to writing your own OS and building your own hardware. And no, that is not ad absurdum, there are valid real world business cases for both.

It all depends an a simple cost/benefit calculation. There's no absolute right or wrong choice.

Also, not having the knowledge to do something is a way bigger vulnerability than outsourcing the execution.

My preferred approach is to figure out how to do it ourselves, immediately followed by finding a 3rd party to outsource it to once we know exactly what we need so we can focus on other things. And of course always make sure we are able to take it back.