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by jareau
4724 days ago
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I think collaborative consumption companies changing their business to focus on a specific niche or vertical is quite common. Getable (fka Rentcycle) did it. Zaarly did it. I'm head of sales at balancedpayments.com, a payments company that works with online marketplaces, so I interact with dozens of marketplace founders in a given week, and in my opinion the true P2P/collaborative consumption movement is a few years away. [1] |
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Most marketplaces in this space are pretty "directed" by the Company (Postmates: deliver food, Instacart: delivery grocery, Lyft: deliver people with car, HomeJoy: deliver cleaning ladies).
Lyft is a good example of a P2P system that worked when everybody before them failed because Zimride "directed" the marketplace when all previous tentative where about "grab people on your way to work".