As a reader of Monocle, I thought the same. Being that they both play in the publishing content world, I'd think Monocle the magazine would come down on the OP legally. Aside from all that, I'm eager to check it out.
High five to my fellow Monocle readers (subscribers?) ;-) Just as a FWIW, I'd totally love a Hacker News-style site for Monocle-esque topics (i.e. the blend of culture, design, business)..