[jcheng]

I'm quite intrigued by your intense reaction to conversion optimization. Or is the particular mindset of GP that you are reacting to?

Just curious: in your moral calculus does it matter if the conversion is for Zynga's next Facebook game, or for watsi.org? The latter's homepage features prominent pictures of young people apparently from 3rd world nations, isn't that a form of manipulation? And if so, is that morally wrong?

Also, if you have two options, and one of them converts 20% more users, is it always immoral to choose that one?

I'm not trying to get into an argument, I'm just interested in what the world looks like from your perspective.