[kbenson]

I think the bad precedent is that AdBlock didn't make this distinction in the very beginning. I believe that requiring ads to be interspersed in the presentation of the information is a right of the entity presenting the information as part of an implicit contract through your request for that information.

I believe requiring authentication, or requiring performing some prior action (such as watching/seeing an ad for some time period) are also examples of this.

I do not believe pop-under ads are subject to this. They try to force behavior (viewing of an ad) after the implicit contract is concluded (you are done consuming the media presented) through altering the state of items outside the presentation experience.

I think with the proliferation of ad blocking software, we've only allowed bad behavior to go unpunished more often by continuing to use resources that behave in irritating ways because a large portion of people get to skip the irritating behavior entirely. I think this has the dual negative consequences of not causing feedback for the behavior to reach the originator, as well as causing them to increase the behavior to capitalize more on those that are not immune to it.

[BrainInAJar]

I believe you're wrong. There's no implicit contract, and I'm free to view or not view anything I feel like. I'm also free to refuse to use my resources (bandwidth) in the furtherance of your flawed business strategy (ads)

I'm a good citizen, in that when I'm offered the opportunity to fund resources I enjoy through means that don't involve advertising I do. Often this comes with extra benefits to entice me. That's why I pay for Reddit Gold, and Strava Premium.

If you as a business owner have decided that advertising is the only way you wish to fund your business, I'm not going to feel like I'm slighting you by refusing to participate any more than I would by muting my television and getting up to grab a snack when commercials come on.

[kbenson]

> I'm free to view or not view anything I feel like

You are, and that's your choice. You always have a choice whether to pay attention or not. To have a third party remove that choice entirely, I believe, is different.

> I'm also free to refuse to use my resources (bandwidth) in the furtherance of your flawed business strategy (ads)

Why is it flawed? It has worked for print media for over a century. It's worked for television for decades. It continues to work, to various levels of success, on the internet. I think the onus is on you to prove that it's flawed (it may be, but I don't think stating it like fact is enough for it to be accepted in this argument).

> If you as a business owner have decided that advertising is the only way you wish to fund your business, I'm not going to feel like I'm slighting you by refusing to participate any more than I would by muting my television and getting up to grab a snack when commercials come on.

> If you as a business owner have decided that advertising is the only way you wish to fund your business, I'm not going to feel like I'm slighting you by refusing to participate any more than I would by muting my television and getting up to grab a snack when commercials come on.

Those situations aren't equivalent, and I think that's the crux of my argument. The television ads are still there, you choose to ignore them, but must still deal with them. Would you feel the same way if someone recorded those shows, removed all the ads, and redistributed them for free without consent? What if ads could be removed automatically by a box in your home (beyond Tivo's fast forward, or ReplayTV's 30-second skip). Are your answers to those different in any way?

> There's no implicit contract

Is the problem that it's implicit? Would it make a difference if all page loads went to a landing page that said that said "This page is funded by in-content advertising. If you choose to opt-out of this you are not licensed or permitted to view this content." and required you to click to accept make a difference? Because at that point there IS a contract if you continue, and it's not implicit.

[gtirloni]

Are you saying that avoiding ads is fair game only if you use the resources that Nature has given us (i.e. your brain noticing them and moving your attention elsewhere) while any other "3rd-party" resource that helps in avoid ads is a violation?

Just apply it to every other area of you life and see how it goes.

[dchichkov]

> Is the problem that it's implicit? Would it make a difference if all page loads went to a landing page that said that said "This page is funded by in-content advertising. If you choose to opt-out of this you are not licensed or permitted to view this content." and required you to click to accept make a difference? Because at that point there IS a contract if you continue, and it's not implicit.

Would you agree, that as long as it is implicit I'm free to filter out ads in any way I like? And use any tools that can do that for me automatically?