[giulianob]

Any empirical evidence to show any of these things are actually good? Some "seem" to be common sense (e.g. less form fields to lower sign up friction) but a lot of the other things appear to be what one UX designer thinks it's a good idea rather than anything that might actually help you.

[borlak]

Your target audience is going to heavily influence most of these.

At a previous company our target audience was older women. We A-B tested every single element on our landing page, and I can tell you, using the advice on this site would be a complete disaster.

[kareemm]

It seems like these are more ideas to try than hard and fast recommendations. Think of it as 16 ideas to try that may improve conversion, rather than 16 things to do that will improve conversion.

[hkyeti]

Any examples? Would be interesting for many of us here

[borlak]

I can give some examples but my point was basically you have to test for your specific desired user base, and these kinds of posts don't really mean much.

Some things that we did: autoplaying videos. enormous graphics and big text. lots of "as seen on !". landing page was probably 6000-7000 pixels high and the form was near the bottom.