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by mhd 4737 days ago
Well, it puts "high conversion rate" before "easy to use" in the very first sentence, so I kinda guessed that if there's a choice to be made between "good for the product" and "good for the user", the former path would be taken. And I would say that that choice has to be made quite often in UIs...

(Never mind that generically talking about "UI" when it's just about online page layot -- and not even the entirety of that -- is a bit misleading and/or exaggerated.)