[acoyfellow]

I agree on the footer, but I'd go ahead and assume it's 100% intentional.

If I had to guess, it's to entice people to scroll down. I don't think it's done perfectly, but I do think the execution of this idea is better on http://goodui.org/howtoabtest.html

The fact that there is something there, and it's kind of hidden (at least on my screen) then there is this natural curiosity built up..

It's important to have good content to draw people downwards, but when you combine good content with small psychological tricks-- it might just pay off. The guy has 17K email subscribers and that is a lot of people who do trust him