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I have good info that NORAD has been tracking Santa for years with GPS tracking by remotely enabling cell phones he's carrying as presents.

In seriousness though, you're absolutely right and I feel the same way. I think the important thing here is that it's the first time the general public (and much of the tech community) has been presented this information in a straight-forward way. Also, people who had long ago deduced everything being revealed now (like me) will hopefully see the full extent of everything that's been happening. I have additional things I figure have been going on but which I loathe to discuss for fear of sounding paranoid. However, I used to feel that way when talking about the gov't reading email and tracking your FB activities, so it's nice to finally be able to discuss that with people and not seem like a lunatic or have the issue immediately dismissed.

edit:

But let me make a tinfoil hat prediction now, and I can point back to this post one day to maybe win a bet:

The private data collected on everyone is being shared with government workers (and private contractors) on all levels in some form. I think that many, many depts and orgs across federal, state, and local levels are privy to our personal/private data at least in aggregate/anonymized form whether they realize it or not. For instance, I think at least a small portion of police and fire responses are triggered by our private data, perhaps in a way that those responders don't even realize. It's a crazy idea and perhaps I'll head over to the TwoPlusTwo forums to begin taking bets :)