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by baydinalex 4737 days ago
Way back when we were just starting to think about Baydin, Xobni was one of the models for how we could build a company based on an email plugin.

Their tech was so cool -- we'd never seen anything like it. Then Bill Gates demoed Xobni on stage, they had so many downloads, and rumors about acquisitions swirled in the press. It sounded so glamorous and so exciting. And, honestly, so fast and easy.

We didn't know that Xobni had been at it for two years already when they were featured in that keynote. And we certainly weren't thinking at all about a story of 7 years of grind, improvements, and putting one foot in front of the other every day. Helicopter rides, keynotes, WSJ profiles, and closing fundraising deals get the headlines, but behind the scenes, it's releases, updates, support, and hard work.

Now that we're a few years into our own story of grind, improvements, and putting one foot in front of the other every day, we have a ton of respect for what Xobni put together over the past 7 years. Obviously, this isn't the outcome that everyone was hoping for, but it's easy to look at the numbers and forget 2008-2009, when Xobni was at the top of the world.

Thanks, Adam, Matt, and the rest of you who were early in Xobni for building something magical and inspiring us to build something of our own. And congratulations on the end of a long journey.

2 comments

It has become rare to see such genuine meaningul positive comments on HN but it's gratifying to see it still happens. Bravo BaydinAlex!
for those who don't recognize the Baydin[0] brand (I didn't), they're the folks behind Boomerang[1] - which is pretty awesome.

[0]: http://www.baydin.com/

[1]: http://www.boomeranggmail.com/ http://www.baydin.com/boomerang/index.html