[JonFish85]

This is why I fully expect an advance in streaming media to come from a business with another form of revenue (Apple, Google...).

The content companies are intent on smothering any startup with great ideas, because it's a huge threat to their current business model. Like Apple did with iTunes, it's going to take a great idea and a company with a serious war chest to force progress along. Good technology alone is just going to meet this same end, time and time again (in my opinion): Comcast, Verizon, etc. have too much of an incentive to keep things the way they are now, and enough money to keep startups from reaching critical mass.

Edited to add: In a lot of ways, Microsoft might be the first to really break the barrier with the XBox One. They have loads of cash, an audience that the content creators / content delivery companies need and the technology to get it there.