[Helpful_Bunny]

Since the polite version didn't work, here's the scoop:

The CEO[1] of this start-up has a long back ground in the Advertising and Media Relations industry[2] and still works in his this field on current projects[3].

In this light, asking if this was viral marketing was entirely valid, and could have brought him work. Instead, abuse of the "down vote" system occurs (my second post removed this complaint, as the FAQ stated it shouldn't be referenced: however, I feel it should be acceptable to do so now).

shrug I'll ask a third time: is this really a product, or is this viral marketing?

[1]http://fr.linkedin.com/in/gnadaud/en

[2]https://en.wikipedia.org/wiki/BETC

[3]http://vimeo.com/37597427

[Gauhier]

Hey Helpful_Bunny !

I'm Gauthier, the CEO @Smiirl & I can confirm you that it's a real product, the fact that I've worked in various companies in the Advertising Industry is indeed linked to this project, I had the idea by working closely on social media campains & issues for great brands...

Don't understand though why you've been downvoted...

[Helpful_Bunny]

Thank you for the answer: in developed / high culture markets (i.e. fashion, or targeting boutique++ markets) it's often hard to tell when someone is pushing an aesthetic trend (through prototype or catwalk) over a real product.

I loved the retro-chique of it, but it didn't appear HN was grasping the references. Since you seem happy to respond, I guess (and hope) you'll understand the humor of my replies (in that, I really don't think you're targeting WalMart with this, or would that be unfair? Yes, that's rhetorical)

Anyhow - I wish you the best, you have a unique style. (I still think you'd make an expert viral marketer over product, but that's only my opinion). As an uninformed guess, look into how the MENA market responds to it (aesthetically), as I could see this having more impact in elite stores (where the personal like is more connected to social / economic status).

Bon Chance! (groan)