[DanielBMarkham]

"catering to prejudice" brings to mind setting up sites for the KKK or something. This is more like girls wanting to look like Britney, or kids dancing like Michael Jackson, or yuppies competing for the best BMW, or strippers getting boob-jobs. It's a social-fashion issue. Yes, perhaps there is prejudice involved, but it sounds more like garden-variety fashion and competition based on looks than deep-seated racism.

The better question to me is where do you draw the line. What's a business model that you wouldn't execute? I draw the line at companies who do not treat people in a way that they themselves would want to be treated and that causes direct bodily harm. For example, if you've got a web site selling drugs to kids over the internet, that's obviously not something you would want sold to your kid.