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by lesslaw
4731 days ago
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Advertising is annoying and rude. Flashing away trying to steal my attention from the activity I am trying to pursue. "don't do that, come and do this instead" "skip this ad in 5 seconds" - no thanks The interesting thing about the New Albion was that it was so
completely modern in spirit. There was hardly a soul in the firm
who was not perfectly well aware that publicity--advertising--is
the dirtiest ramp that capitalism has yet produced. In the red
lead firm there had still lingered certain notions of commercial
honour and usefulness. But such things would have been laughed at
in the New Albion. Most of the employees were the hard-boiled,
Americanized, go-getting type to whom nothing in the world is
sacred, except money. They had their cynical code worked out. The
public are swine; advertising is the rattling of a stick inside a
swill-bucket. And yet beneath their cynicism there was the final
naivete, the blind worship of the money-god. Gordon studied them
unobtrusively. As before, he did his work passably well and his
fellow-employees looked down on him. Nothing had changed in his
inner mind. He still despised and repudiated the money-code.
Somehow, sooner or later, he was going to escape from it; even now,
after his first fiasco, he still plotted to escape. He was IN the
money world, but not OF it. As for the types about him, the little
bowler-hatted worms who never turned, and the go-getters, the
American business-college gutter-crawlers, they rather amused him
than not. He liked studying their slavish keep-your-job mentality.
He was the chiel amang them takin' notes. |
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