[Groxx]

CTA is a good point. I'll cast my vote for a QR code also - as much as they're apparently hated, they do tend to work, and are usually easier than punching in a URL (plus, they should be able to open the FB app directly). Or NFC / Android beam would be awesome, but there aren't too many phones that support it yet.

[fudged71]

Sorry, but the SMS generation is more likely to search for your brand than use a QR code. And since this is a display, you won't always be able to reach it to tap for NFC.

Just show the Facebook URL of the store.

[Groxx]

>the SMS generation is more likely to search for your brand than use a QR code

I keep hearing this. I keep seeing the opposite. Have data, or...?

[fudged71]

I'm at the tail end of the generation and am surrounded by these people. Maybe it's different geographically. But the effort to type two words is usually easier than finding that special camera app you might have (plenty of people still don't know what app they need to read the codes).

QR Codes might be useful for a complex URL with some sort of novelty behind it; a prize or whatever. But your brand shouldn't be that hard to find.

It's a Facebook sign. Get them to use Facebook to find the store. Same goes for Twitter. Accessory apps are a hurdle.

[atacrawl]

as much as they're apparently hated, they do tend to work

Working at a marketing agency, I have plenty of data that shows that, no, they do not.