[rjvin]

It's a good thought, but it's named wrong. Emphasis on 'psds vs not psds' makes it seem like it's about the tools, but it's not: it's about the process. Most of the problems stated in the article can be solved by simply not outsourcing design and doing it in-house. After that, all you have to do is learn how to iterate quickly. Designing for software products and designing for marketing/advertising are very different processes because they have very different needs. Software goes out and is updated as it lives and is used. Ad campaigns and branding materials very rarely are. I think the big thing here is that we have to recognize that, and not try to do all design in the same way.

[lstamour]

This is similar to why NoSQL was a hard sell after the novelty wore off. People have uses for SQL and its alternatives. Similarly, NoPSD is a fantastic, catchy term but of course we'll still want PSDs for graphic work. The point of NoX movements isn't really "None" just "Much less" and as a shorthand of expressing a way to do things differently.