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by Rakathos 4730 days ago
I sell Inventory Management software, and I priced the three plan levels by guessing. I went for $29/$59/$129 across three different plan levels.

Many trial users have told me that my pricing is way too high. I imagine these people actually want the product for free[1] and will probably never "buy" it until it is.

On the opposite side of this spectrum, I've been told by potential customers that my pricing is so low that they wouldn't consider buying it because it isn't a serious price.

I've just started rebuilding[2] this product because it failed for a variety of reasons, and once I get to pricing it won't be hard to figure out which side of the argument I'm going to favor.

[1] https://twitter.com/Rakathos/status/350615055223644160/photo...

[2] http://www.ironconversions.com/blog/post/Breathing-Life-Into...

1 comments

That's interesting Joshua. Sounds very similar to a situation I was in previously that I am also trying to avoid again! We guessed our pricing on competitors and some (poor) customer research, and we heard both of those "you're too expensive/cheap" arguments as well!