[rjvin]

You can absolutely just buy the font and serve it yourself: http://www.typography.com/fonts/whitney/styles/whitneyscreen...

edit: ok, I didn't read their EULA. Nevermind.

[tptacek]

And then you can wait for the cease and desist letter to arrive, since none of H+FJ's typography.com faces are licensed for use on the web outside their service.

[garrettdimon]

Technically, you may be able to, but legally, the license doesn't allow for it.

[ernesth]

The price for "serving it yourself" on the web is not listed: if you serve it yourself, more than 50 computers will be able to download it!

[tptacek]

I don't think there is a price for "serving it yourself on the web"; outside of a small number of early beta users, the professional websites you saw using H+FJ fonts were probably using image replacement.