Because all you know about him is that he has a house big enough for his family and that he lives in the suburbs. Just because the suburbs vs city has a trend for energy use doesnt mean that he uses more energy than you or even the average city dweller. For all you know, his abode could be 100% solar power and his commute is to his back yard shop where he is pioneering new cellulosic ethanol production methods.
The funny part is that I do not even live at suborbs, I wrote outside of city. I live in small town (4000 people) on west coast of Ireland. The closest city is Dublin 120 miles away. I work from home (zero commute) and I hope my startup will reduce power used by data-centres by a few percents.
Yeah, local food is great. There is also multiplex cinema, gym with swimming pool and plenty of pubs. And people are just amazing. Pretty nice for small town. The only thing that sucks is weather and internet connectivity.