[kryten]

It works really well with children. Having too much crap is thoroughly depressing for them. They don't like the idea of volume reduction to start with but they appreciate it afterwards.

I've brought mine (3 girls aged 1, 6 and 9) up without strong attachments to brands, advertising and materialism. Isabella the purple unicorn has never been an issue for me.

In fact, they're rather more attached to their rain coats as that means we're going out somewhere interesting or their pencil cases as they can create something.