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by big_lou
4733 days ago
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It's a win because users aren't forced to go through the typical create username/password --> email verification --> sign in flow. Is it worth it to the end user? Maybe, maybe not. But it saves them time, and there's lots of empirical evidence that sign-up rates are drastically higher with social login. |
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Where? I've never seen any evidence at all, just claims from social marketing weasels. The only empirical evidence I've seen shows it doesn't help at all, and that the majority of users don't like it.