| I'm sorry to say, but it really seems like many people here are talking right out of their ass. For people who actually lived in India for an extended period of time: 1. what is the driving force behind this market? is it purely aesthetics, like tanning creams, or does race play into it? 2. how large is the phenomenon? is it something common that many people think about or just a fringe market? 3. how is it viewed by the locals? are people who do this kind of thing ashamed to admit it? |
2) It is very wide spread.
3) Not really. It has been around for thousands of years and has very little to do with recently developed fascination for or admiration for Europeans. Conceivably it could have it's roots in the "Aryan invasion" theory or a another time thousands of years ago when the ruling class had fair skin, but you will see references to "fair princesses" in mythological Hindu texts thousands of years ago. It is important to note though that there are references to "dark skinned beautiful women" also in some of these texts. So the bias could have been regional inside India. I don't know of anyone who has studied this extensively.