[mattparcher]

Something that caught my eye: the name "Simplify" is pretty close to "Simple", the online bank service.

Different products entirely, I realize—but heck, Simple’s twitter handle is even @simplify.

[justinreeves]

That was actually what drew me to the headline. I saw "Simplify" and thought it was about my bank.

[eightyone]

I made the same connection.