| >Most imitating efforts will need to be redone or abandoned to look current. And what will happen if people try to imitate iOS 7? >Presumably, Apple has a few new patents for iOS 7’s interface and behavior. As we’ve seen, this won’t prevent copying, but it can at least increase the cost. Any efforts to copy the new UI are going to have a dark cloud of potential litigation hanging over them. This is strange. Lets see the design principles behind Metro: 1) Content over Chrome 2) Authentically digital 3) Concentration on beautiful typography (see how it caused Google and Apple to talk about fonts in their Holo and iOS7 UI overhauls) 4) Removal of faux realistic and 3d elements 5) Flat look 6) Tasteful, subtle animations during transitions. See the image on the left here. http://www.redmondpie.com/ios-7-vs-ios-6-side-by-side-visual... Apply the above principles to it in your mind. See how similar it is to the image on the right. Ask someone else to take their opinion. In fact to me it appears that Apple has in some places gone more overboard with the above principles than even Microsoft. From DHH's article http://37signals.com/svn/posts/3536-apple-the-organizational... >As we watched Apple unveil iOS7, the 37signals Campfire room quickly turned to awe of what they had achieved. A redesign so shocking and deep bestowed upon a product so popular left many mouths agape. Whether you happened to like the final product wasn’t as relevant as marveling at the vision, drive, and sheer determination to pull it off. >Apple has a way of making people feel like that. >But what followed next is at least as interesting: We all sought to explain just how they did it. Is it all Ive’s eye? Is it that they explore more ideas than anyone else? Is it never accepting “good enough”? Forgoing customer input and trusting their own instinct? Hundreds of triple-A designers and developers? I needn't even quote Gruber. This is not to say there's nothing new or no innovation in iOS 7(there is), or even that Apple is wrong to copy(it is not) or that I think it's an exact copy(it's not), but it makes me feel Microsoft's designers(who DHH implies are F level) are basically chopped liver who are destined to live in obscurity. There isn't even a passing mention of them! Can you imagine the reactions of the above writers if the situation was reversed? Remember "Redmond, start your photocopiers."? I am not sure if I am missing something here, someone new to their leanings might even mistake it to be parody or sarcasm. |
Your quotes from the 37 Signals blog are so breathless that I'm surprised the author didn't suffocate during the keynote. Absolutely nauseating stuff.