Hacker News new | ask | show | jobs
by ErikAugust 4739 days ago
"And they were worth it. PR is the news equivalent of search engine optimization; instead of buying ads, which readers ignore, you get yourself inserted directly into the stories."

Great insight - considering now a days PR is also becoming SEO.

By that I mean that a good PR firm provides a service of getting high-end backlinks from highly authoritative sites - media, etc.