[chaz]

I think content is always the majority of the cost in these revenue share deals.

  Hulu: 70% [1]
  YouTube: 55% [2]
  Google Adsense: 68% [3]
  Spotify: 70% [4] 

[1] http://www.businessinsider.com/henry-blodget-hulu-turns-prof... [2] http://www.theverge.com/2013/3/4/4062810/youtube-partners-co... [3] https://support.google.com/adsense/answer/180195?hl=en [4] http://m.diamondbackonline.com/mobile/diversions/article_f94...