This is spam. Their product isn't innovative or even interesting. They're not doing anything new. Google Analytics and Microsoft's AdCenter give merchants the same information.
I don't know anything about Microsoft's AdCenter, but Google Analytics does not do fraud prediction of any form as far as I know.
Assuming you're putting all of the relevant data into Google Analytics, how would you query GA with a pending transaction and figure out the probability that it is fraudulent? This is the sort of thing very few (or no) general analytics products do, but is the domain of fraud prediction software.
How much does a premium membership of Google Analytics or AdCenter cost? For a small company, under 10k transactions for free is pretty much unbeatable.
Assuming you're putting all of the relevant data into Google Analytics, how would you query GA with a pending transaction and figure out the probability that it is fraudulent? This is the sort of thing very few (or no) general analytics products do, but is the domain of fraud prediction software.