[jayfuerstenberg]

You can always reject one aspect of society while embracing another.

I understand how the author here feels. The whole market economy/consumption cycle is dehumanizing and serves those already in possession of excess riches at the expense of the common folk.

It sounds as if he just wants to try living for himself a bit more by being mindful of his purchases. He's more awake than most of the people I know so good on him, regardless of his sentiments towards society.