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I disagree that startups are about growth. The growth is the key for startups in certain web / social networking space - but definitely not in all areas.

I like Steve Blank definition of the startup: "A startup is an organization formed to search for a repeatable and scalable business model". So startups need to have _constant_ progress in their search for repeatable and scalable business model.

For example, if you run a bio-med startup, are you going to grow and sell your drugs out of the door? Nope. Or if your startup is some B2B boring stuff - sometimes you want to work hard to make a couple big customers super happy and work very hard on how to repeat and scale that business model.

Also some local restaurants do become startups - depending if they figured out how to scale their business model.