Heh, and I'm sure we could swallow some or all of the rest of it in postal costs in general, were I to order one for personal import from the US.
BUT if we're examining the £99 price point, I'd assume there would be economies of scale for the importer that's shipping to (for instance) amazon.co.uk, in terms of US->UK shipping. And that's if it is all shipped from the US to the UK, rather than coming from the Chinese manufacturer via the Hong-Kong distributor straight to Britain, in which case the costs should be comparable.
I probably couldn't personally import one from the US for much cheaper than the UK price, but that doesn't mean I can't still feel a bit miffed!
BUT if we're examining the £99 price point, I'd assume there would be economies of scale for the importer that's shipping to (for instance) amazon.co.uk, in terms of US->UK shipping. And that's if it is all shipped from the US to the UK, rather than coming from the Chinese manufacturer via the Hong-Kong distributor straight to Britain, in which case the costs should be comparable.
I probably couldn't personally import one from the US for much cheaper than the UK price, but that doesn't mean I can't still feel a bit miffed!