[chrisalvino]

Our organization often comes up with its own secondary metrics based on user data (not just CTR or usage). Is this possible when using Apptimize?

[nancyhua]

Part of apptimize team here! We let you track whatever goals you want, so people measure stuff like "user returned within a week" and "user used app." What goals do you want to track?

[chrisalvino]

That really depends on what we find to be important metrics. Flexibility is important since we need to be flexible too.