[simonh]

There were smartphones years before the iPhone, even ones with touchscreens and no keyboard. There were tablets decades before the iPad. There were online application market places years before the App Store. Apple doesn't often do anything first, they just do it 'right', and that means taking time and thinking it through.

[bilawal]

That's rather my point. I don't think they have done 'flat' right. Plus, what exactly is Apple-esque about the flat design in iOS7?