[dgunn]

Not positive who you're trying to attract but if it's the average Joe, "A daemon will get the tweet from Twitter’s API and create a new event with the extracted date and description." won't matter much to them.

Just tell people how they will benefit from using it and leave out all the nerdy implementation details. Talks of daemons/apis/data extraction/etc really shouldn't be on your marketing page unless you're marketing something specifically to devs and really even then it's questionable.

Position your product as something that benefits people. Not something with daemon processes.

[juretriglav]

Thanks for the tip, I've been fiddling with the landing page copy a bit and I can see that it needs improvement. I think that you not figuring out which customers I'm trying to attract is already a failure of mine; it needs to be clear that it's for everyone, not just tech people.

I do have a fairly good conversion rate, but that's mainly because it costs nothing to "Sign in with Twitter", i.e. no form to fill in.

In the interest of transparency, I've had 132 uniques to the site of which 20 signed up.