[danprime]

Thanks for sharing.

While I'm not a game developer, I have been trying to get our team members to focus not just on building the product/app but also on thinking about developing a user acquisition process for each app. This may sometimes involve PR and talking to the media and app review sites, but my experience (which matches your thoughts) media exposure doesn't always result in an actual boost of registrations/downloads/revenue. So it's not just a goal of "get more customers" but making it more specific, e.g. "get more people to share my game/app" or "increase exposure to a specific target interest group", etc.

Thanks again for sharing. Best of luck with your future projects!