[corry]

"Most things have been tried" <-- but the idea is that 'new things to try' are popping up all the time. My read on the article is that low margins show things have been optimized already, so new things that further optimize it will be welcome (to some players).

[notahacker]

Problem with "new things to try" in construction is that many of them require significant investment in physical infrastructure or research and development to meet (often justified) regulatory requirements. That doesn't fit well with low margins and high vulnerability to economic cycles.

[VLM]

Also many hands on productions aspects of construction (use laser cutters instead of circular saws to cut wood) are human life critical, and little money is spent on non-hands on aspects. Like the admittedly cool blueprint system being plugged. Or something like "replacing the HR and OSHA (dis)orientation class with something like coursera".

A pity the blueprint system being plugged is ipad / idevice centric. "Google Glass, show me blueprint 84Q..."